the first transparent CTV marketplace
INDUSTRY-LEADING DATA PARTNERSHIPS
Tetra TV delivers an open advanced advertising platform with a broad selection of data partnerships to measure and make the most of every campaign. We improve the performance of each successive campaign through analytics and constant refinement of data strategy to meet your KPIs. Example data services include audience and behavioral targeting, content-based targeting via ACR, 1:1 targeting, brand-agency crm/dmp matching, a 50M household audience graph and 600+ 3rd party targeting segments.
UNDUPLICATED CORD-CUTTER AUDIENCE
33M Americans have cut the pay TV* cord so far and it is expected that nearly half of all pay TV subscribers will have canceled subscriptions by the end of the decade**. Tetra TV delivers broad reach for advertisers into this important segment. *eMarketer . **TDG
74% of homes have connected TV devices*. By partnering with over 100 premium content channels and supporting all streaming TV devices, Tetra TV is able to deliver ads inside premium content to most of these 95M households nationwide.
* Leichtman Research Group
Tetra TV can reach every streaming TV platform. Supported devices include Amazon Fire TV, Android TV, Apple TV, Chromecast, LG TVs, Roku, Sony PlayStation, Vizio TVs, Xbox, and more.
Turnkey management of sophisticated CTV campaigns
FOCUS ON TV
Tetra TV is the only independent ad platform 100% focused on streaming campaigns to TV over the Internet. All ads are full screen, non-skippable, frequency capped, and deliver 90%+ viewing completion rates.
TRANSPARENT REPORTING, MEASUREMENT & ACTIONABLE INSIGHTS
Do you want to know where and when your ads ran? Tetra TV delivers detailed post-campaign reporting and insights listing the time of day, content channel, audience reach & frequency, and streaming device type.
Your ads will only run on professionally produced, long-form, brand-safe content from over 100 TV network, cable, and premium fraud-safe channels.
TARGETING + ATTRIBUTION = OUTCOMES
Tetra TV delivers 50 million households addressable by demography, geography, daypart, or device type. We also leverage 3rd party data sets to deliver 600+ of targetable segments. Your first party data can be integrated for look-alike modeling and retargeting. KPI achievement through attribution is our ultimate goal. Ask us about outcome-based pricing.
Tetra TV partners with video publishers from across the TV ecosystem to help make the most of your hard-earned viewership.
EXPAND YOUR DEMAND
Tetra TV provides a secondary market to help expand your demand sources delivering quality advertisers with focus on frequency-capped connected TV campaigns.
AVOID CHANNEL CONFLICT
By working across many supply sources, we protect your brand and avoid channel conflict with your direct sales efforts. We deliver otherwise untapped advertising revenues by increasing competition for your unsold inventory.
We believe that eventually, all TV advertising will be streamed. That means all TV advertising will have the potential to be dynamically inserted, targeted, interactive, and measured for results. This is a massive industry shift for the $70B television US ad industry, but the end result will be better for advertisers, publishers, and consumers simply by eliminating wasted ad impressions over time. Ad loads will lighten while ad effectiveness will skyrocket. Connected TV (CTV) ads remain a minority of TV ads in today’s ecosystem, but the pace of change is extreme, and the opportunity is tremendous.
U.S. CORD-CUTTERS & CORD-NEVERS
Virtual Pay TV Operators and the growing array of free ad-supported streaming TV apps are fueling supply of premium CTV ad inventory by catering to the rapidly growing cord-cutter population.
* Extreme Reach
OF DIGITAL VIDEO AD IMPRESSIONS ARE ON CTV
Connected TV (sometimes called OTT) is the now the largest digital video advertising medium. More than half of US households stream to their TVs averaging 15 hours per week of viewing.
YEAR / YEAR GROWTH OF CTV AD IMPRESSIONS
Even though CTV has become the largest digital video ad medium, it is also the fastest growing fueled virtual pay tv apps, free movie apps, and tv everywhere apps.
* Extreme Reach
ACTIVE CTV DEVICES IN THE U.S.
Most of the 74% of U.S. households that stream to their TV have streaming devices throughout their homes.