INDUSTRY-LEADING DATA PARTNERSHIPS
UNDUPLICATED CORD-CUTTER AUDIENCE
Tetra TV partners with video publishers from across the TV ecosystem to help make the most of your hard-earned viewership.
We believe that eventually, all TV advertising will be streamed. That means all TV advertising will have the potential to be dynamically inserted, targeted, interactive, and measured for results. This is a massive industry shift for the $70B television US ad industry, but the end result will be better for advertisers, publishers, and consumers simply by eliminating wasted ad impressions over time. Ad loads will lighten while ad effectiveness will skyrocket. Connected TV (CTV) ads remain a minority of TV ads in today’s ecosystem, but the pace of change is extreme, and the opportunity is tremendous.