the first transparent CTV marketplace

 
INDUSTRY-LEADING DATA PARTNERSHIPS

Tetra TV delivers an open advanced advertising platform with a broad selection of data partnerships to measure and make the most of every campaign. We improve the performance of each successive campaign through analytics and constant refinement of data strategy to meet your KPIs.  Example data services include audience and behavioral targeting, content-based targeting via ACR, 1:1 targeting, brand-agency crm/dmp matching, a 50M household audience graph and 600+ 3rd party targeting segments.

UNDUPLICATED CORD-CUTTER AUDIENCE

CORD-CUTTERS

33M Americans have cut the pay TV* cord so far and it is expected that nearly half of all pay TV subscribers will have canceled subscriptions by the end of the decade**.  Tetra TV delivers broad reach for advertisers into this important segment.   *eMarketer .    **TDG     

95M

95M HOUSEHOLDS

74% of homes have connected TV devices*.  By partnering with over 100 premium content channels and supporting all streaming TV devices, Tetra TV is able to deliver ads inside premium content to most of these  95M households nationwide.

Leichtman Research Group

OPEN PLATFORM

Tetra TV can reach every streaming TV platform.  Supported devices include Amazon Fire TV, Android TV, Apple TV, Chromecast, LG TVs, Roku, Sony PlayStation, Vizio TVs, Xbox, and more.

 
ADVERTISING SERVICES

Turnkey management of sophisticated CTV campaigns

FOCUS ON TV

Tetra TV is the only independent ad platform 100% focused on streaming campaigns to TV over the Internet.  All ads are full screen, non-skippable, frequency capped, and deliver 90%+ viewing completion rates.

TRANSPARENT REPORTING, MEASUREMENT & ACTIONABLE INSIGHTS

Do you want to know where and when your ads ran?  Tetra TV delivers detailed post-campaign reporting and insights listing the time of day, content channel, audience reach & frequency, and streaming device type.

BRAND SAFETY

Your ads will only run on professionally produced, long-form, brand-safe content from over 100 TV network, cable, and premium fraud-safe channels.

TARGETING + ATTRIBUTION = OUTCOMES

Tetra TV delivers 50 million households addressable by demography, geography, daypart, or device type. We also leverage 3rd party data sets to deliver 600+ of targetable segments. Your first party data can be integrated for look-alike modeling and retargeting.  KPI achievement through attribution is our ultimate goal.  Ask us about outcome-based pricing.

 
PUBLISHER SERVICES

Tetra TV partners with video publishers from across the TV ecosystem to help make the most of your hard-earned viewership.

EXPAND YOUR DEMAND

Tetra TV provides a secondary market to help expand your demand sources  delivering quality advertisers with focus on frequency-capped connected TV campaigns.

IMPROVE YIELD

By pooling your inventory with 100+ premium content providers, we are able to improve yield turning remnant inventory into a valuable resource.

AVOID CHANNEL CONFLICT

By working across many supply sources, we protect your brand and avoid channel conflict with your direct sales efforts.  We deliver otherwise untapped advertising revenues by increasing competition for your unsold inventory.

 
THE OPPORTUNITY

We believe that eventually, all TV advertising will be streamed.  That means all TV advertising will have the potential to be dynamically inserted, targeted, interactive, and measured for results. This is a massive industry shift for the $70B television US ad industry, but the end result will be better for advertisers, publishers, and consumers simply by eliminating wasted ad impressions over time. Ad loads will lighten while ad effectiveness will skyrocket. Connected TV (CTV) ads remain a minority of TV ads in today’s ecosystem, but the pace of change is extreme, and the opportunity is tremendous.

56M
U.S. CORD-CUTTERS & CORD-NEVERS

Virtual Pay TV Operators and the growing array of free ad-supported streaming TV apps are fueling supply of premium CTV ad inventory by catering to the rapidly growing cord-cutter population.
* Extreme Reach

44%
OF DIGITAL VIDEO AD IMPRESSIONS ARE ON CTV

Connected TV (sometimes called OTT) is the now the largest digital video advertising medium.  More than half of US households stream to their TVs averaging 15 hours per week of viewing.
* TDG

193%
YEAR / YEAR GROWTH OF CTV AD IMPRESSIONS

Even though CTV has become the largest digital video ad medium, it is also the fastest growing fueled virtual pay tv apps, free movie apps, and tv everywhere apps.
* Extreme Reach

231M
ACTIVE CTV DEVICES IN THE U.S.

Most of the 74% of U.S. households that stream to their TV have streaming devices throughout their homes.
* NPD

 

PLEASE REACH OUT!

Whether you are an agency, advertiser, publisher, press, or job seeker, please contact us.

Tetra TV, LLC.
Los Angeles - New York

  • White LinkedIn Icon
logo with tagline jpeg.png
  • Black LinkedIn Icon