Built by the Pioneers Who Created Connected TV Advertising

Tetra TV was founded by former Roku advertising executives who built, scaled, and took public one of the most successful technology IPOs of 2017. As part of the team that built Roku’s global advertising business — now worth nearly $20 billion — our founders were instrumental in shaping the modern Connected TV ecosystem.

 

We are not participants in the CTV revolution.
We helped create it.

 

Since 2011, our leadership team has been defining the category at its earliest stages — at the intersection of television, data, and performance.

Since 2013, we have also been applying machine learning to CTV advertising and measurement long before AI became mainstream, developing data-driven approaches to targeting, optimization, attribution, and performance in Connected TV.

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Our team has pioneered breakthrough innovations that helped establish the CTV market, including:

• First to bring Nielsen ratings to Connected TV

• First branded CTV home screen advertising experiences

• First location-based measurement solutions for CTV

• First performance-based CPA advertising model in CTV

• Early application of machine learning in streaming advertising since 2013

 

These were not incremental product launches — they were category-defining shifts that changed how television advertising works.

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Building the Next Era of Television

We founded Tetra TV on a simple belief:

Television should perform like software.

 

The future of TV sits at the convergence of streaming, machine learning, commerce, and intelligent automation. Tetra TV is building at the center of that transformation.

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We help brands, agencies, publishers, and CTV OS platforms unlock the next generation of Connected TV through advanced media solutions, AI-driven optimization, measurement, and performance infrastructure built for modern television.

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Defining What Comes Next

Connected TV is still early.

The next chapter will be driven by AI-native media, intelligent automation, commerce-enabled television, and outcome-based advertising.

That is where Tetra TV is focused.

Not simply participating in the future of television — helping define it.

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Tetra TV

Founded by the team behind CTV advertising firsts. Building what’s next in television.